Cold Showers and the Bulls*$# We Sell Ourselves

by Brian Landi on September 9, 2010

Some people like the occasional cold shower.  They find it invigorating.  I am NOT one of these people.  I’ll take it as hot as I can stand it.  Why do I mention this fun little fact about me?  The other day I had to take a cold shower as a result of having a little problem with the pilot light in the water heater.  So, occasionally I’ll be all ready to get in and then realize there’s no hot water.  At this point, I am faced with two options: 1. Get in and bear it (or) 2. Light the pilot and wait 30 minutes.  I chose the former.

Did I mention I do not like to take cold showers?  To take my mind off the fact that I am taking one, I do this little dance while spouting nonsensical primal noises and gibberish.  Other than making my wife think that I am more crazy than usual, I think there is a poignant take away here.

When we engage in things we don’t enjoy or find unbearable often times we develop rhetoric to take our mind off the real problem.  Every endeavor in life requires some supportive script to make it both feasible to sell it to ourselves and to prospects.  The real question is do you buy the pitch?  If you don’t buy it, other people literally won’t buy it.

So, the result of engaging in an activity that you are not connected to is that you start speaking in ways that are foreign to your original mission and purpose.  Foreign to your identity.  You are taking a cold shower and trying to take your mind away from it by doing a little dance and speaking in an unintelligible manner.  Let me clarify, by unintelligible not outwardly necessarily, but to how you really feel.

So, I pose the question:  Are you engaged in what you’re doing or are you trying to take your mind off having to take a cold shower?

  • http://twitter.com/WeWearKhakis Shane & Christian

    I loved the cold shower as a metaphor and I had to read the whole post just because I thought it was pretty funny.  Nice work.

  • ara

    Good day Bit Soft Business Blog,

    I’m looking for any contact details (email, phone number or mail address) of the website owner or marketing person that I can communicate with for possible business venture on website income opportunities. We are very much interested to do business with you. Please send me an email together with your website name and I’ll be glad to call you to discuss this matter.

    Thank you

    Save your Precious Files now to TheDataLocker Online Backup! Checkout http://www.thedatalocker.com

  • Anonymous

    Thanks! Glad that you enjoyed it!

  • Gerard

    I don’t love cold showers or oatmeal but I tolerate them because they’re good for me and they keep me healthy.  Not sure I understand totally what you mean but I know that I play some types of music because I’m good at it and it pays the bills. I do enjoy it, don’t get me wrong but I’d rather be warm, eat pancakes and play jazz.  In order to book certain gigs, you have to say the right thing, wear a hat that may or may not fit, look the part but not necessarily feel 100% comfortable.  As my cousin says, “you gotta do whatchu gotta do”.

Previous post:

Next post: